“A vásárlás hullámhosszán” – on the shopping wavelength.
After PENNY Austria, Italy, Romania and the Czech Republic, PENNY Hungary is now also launching a national, fully -moderated instore radio: Rádió PENNY FM accompanies shoppers around the clock through the day.
A feel-good atmosphere is guaranteed!
New and innovative – this is how the communication channel considers the needs of customers directly at the POS while respecting Hungarian traditions. Correspondents in Hungary provide up-to-the-minute reports from all over Hungary and from the regions. In between, there is of course a lot of good music: A varied mix of Hungarian songs, soft pop / pop classics and current hits ensures a good mood while shopping.
But there is even more: A 4-person radio team accompanies the customers during their shopping and provides inspiration and entertainment with selected contributions. The fully moderated program offers a lot: new recipe ideas, culinary reports, product tips, the best tips for saving money, competitions, etc… In keeping with today’s times, nutrition and health tips as well as reports on Hungarian products and regional suppliers are also included. Shopping at PENNY Hungary thus definitely becomes an experience.
“Ébredj velünk!” – Wake up with us
Rádió PENNY FM is for everyone. That´s why there is also a special treat for the employees: before the store opens, the exclusive morning show already ensures a good mood. According to the motto “Ébredj velünk!” – Wake up with us – all PENNY Hungary store employees can make their own music requests. Whatever the employees wish will be played! And even after closing time, ‘PENNY FM’ broadcasts a varied music program in the evening hours and on Sundays.