MAXFIVE Trendwatch

29. September 2025, MAXFIVE

It’s tapped – and so are the ideas!

We can’t serve you beer, pretzels, and white sausage, but we can tap the freshest innovations for you – with a head of foam (basically, boundless inspiration for innovation).

New Era of Engagement

What was considered innovative personalization yesterday has already become standard practice in many cases today. Dynamic markets, fragmented touchpoints, and the ubiquity of data mean that the classic customer experience (CX) is reaching its limits and a new era is dawning.
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Secret weapon: audio

The bynd RMS study “Audio on – Search up!” proves that audio advertising increases Google search volume more sustainably than other media, with up to 70 percent of the advertising impact lasting for weeks – a carry-over effect that hardly any other form of advertising can achieve.
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Sensors create interactive wonderlands

Lift-and-learn technology is transforming shopping: as soon as customers pick up a product, nearby screens come to life and display personalized information, comparisons, and even customer reviews.
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Wineries are banking on the tech revolution

Lecavalier Cellars uses satellite imaging and IoT sensors to monitor vines in real time, while AI algorithms predict pest infestations. AR and VR glasses in the tasting room enable virtual vineyard tours, and AI apps act as personal sommeliers.
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Trends in the perfume market

The number of new fragrances has been declining since 2019, with brands preferring to focus on proven bestsellers rather than risky experiments. At the same time, premiumization is exploding, with consumers willingly paying more for niche fragrances.
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Micro-events

52 percent of marketers rely on micro-events: smaller, more intimate events create stronger connections with participants and deliver repeatable success at significantly lower costs. While mega-conferences often seem impersonal, mini-formats such as exclusive dinners, workshops, or pop-up events enable deeper interactions and higher conversion rates.
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The future isn’t a place that we’re going to. It’s a place that you get to create.

We want to help shape the future of retail. But what does that look like? We are always on the lookout for the latest trends, ideas, and best practices. We collect, evaluate, discuss, and develop them further, because we want to use creativity and the courage to innovate to create an emotional and holistic shopping experience in stores.

Let’s inspire & get in touch!
innovations@maxfive.com

Sources

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