Inhalt
Büroausschnitt mit einer Bilderreihe mit der Schrift ONAIR

The Radio Star is still alive

radio’s huge potential in our time

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Create fragrant memories at the POS.

Look at that: The special mission of MAXFIVE.

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Stay on top of the game: the retail trends for 2024

Create unique customer experiences with MAXFIVE as your sparring partner

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Train with the MAXFIVE professionals!

Level up with media, speech, and body language training

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Augmented reality in retail

Adding a new digital dimension to the shopping experience

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Multisensory shopping experience: the MAXFIVE Showroom

In this way, we are making retail fit for the future in the long term.

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We use the right personalities on the POS to increase the customer retention.

Playful Stores

Breathing fresh life into retail through playfulness.

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Manager and full-time dad

We focus on MAXimum flexibility and live by a family-friendly corporate culture

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AI -Music

AI Music: A swan song to music production as we know it?

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Social commerce sparks shopping revolution

How barriers are overcome and purchases are made even faster and easier.

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Europe-wide WOW shopping experiences

With our international team, we operate in nine countries across Europe.

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We successfully create visual shopping experiences.

MAXFIVE Start-up Scouting

Join forces with MAXFIVE and boost your business!

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Megatrend Metaverse

A network of the real and virtual world.

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The new MAXFIVE employer branding strategy

How MAXFIVE wants to attract future “Masters of WOW”

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MAXimum Possibilities

A visionary spirit, creativity and the courage to innovate are the keys to successful projects.

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Nudging & Sustainability

How we can give people a gentle nudge to help them make more sustainable decisions

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Shopping in stores must be an emotional experience.

The MAXFIVE factor

Lets talks about career at MAXFIVE

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All good trends come in threes

What retail can look forward to over the next few years

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MAX Innovations brings the future to the POS

Shopping experiences for all FIVE senses

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Innovations at companies

A glimpse of the future?

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To know or not to know

Why expertise is not enough on its own – we need to learn to pass it on

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POS messages are digitally, visually and strategically designed for fast times.

Shopping with all FIVE senses!

Added value for the entire retail industry.

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Our vision - our story

Only those that follow their own path will never be overtaken.

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Radio Max becomes the full-service company MAXFIVE

Say hello to multisensuality!

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Mood booster

People want to listen to music!

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Touchscreen tables

Because everyone can simply put up posters and employ sales staff.

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We make the stationary POS palatable again.

Hungry for something new?

The new podcast from PENNYlive

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It´s all about scent, Baby!

The sensational secret behind scent

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It's a game.

Gaming in the name of... increased sales

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Biene auf Blüte

It’s a gift!

Win customers with free samples.

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Hybrid-Events

Covid-19 phenomenon or here to stay?

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Free samples attract customers and entice them to buy.

Digital retail applications

...lead to unplanned spontaneous purchases.

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The height of good taste

Or: what a sack of potatoes has to do with karma.

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Rádió PENNY FM on air!

Now we got some hot stuff for your ears - in Hungarian.

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Always well informed

5 years Radio Lagerhaus

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Kopfhöhrer hängen an einer Wand

Musical cash points

The right music sells more.

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Music has the power to lift the mood and influences the buying behavior.

Future Food

A paradigm shift

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Are digitalised stores the future?

Online retail, of all things, might just be the very thing to prevent many bricks-and-mortar stores from going to the wall.

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Sensory Branding

Or why we really end up selecting that particular product.

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The power of the invisible

How scents cast a spell over us

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Where your personal wellbeing takes centre stage!

A podcast that address a wide range of of health questions produced by MAXFIVE

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With corporate scent to more sales.

The future of food

You are what you eat

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Song: Everyday Hero

MAXFIVE has been busy composing, singing and producing a special song of praise!

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MAXFIVE Fusion

The cocktail for all five senses.

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Let there be light!

How light influences (consumer) behaviour

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Footwear El Dorado

Appreciation of people and natural forms is precisely what sets legero united apart from the rest

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Happy customers and a full tills with music feel-good atmosphere.

Podcast hype

Flash in the pan or media-landscape revolution?

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Create your own playlist.

Always one beat ahead of the competition

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Too much of a good thing

Ideas for a responsible approach to foodstuffs

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I am Beethoven

This year "The Unfinished Symphony" will be finished with artificial intelligence.

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“Aha, so bricks-and-mortar retail isn’t quite dead after all”

We talk about the new big picture of retail.

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Good business

From POS to POC: how to make customer loyalty work.

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Listen up...

In the future. Radio stations will continue to make people sit up and listen.

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Viva la Retailution!

brave new shopping world

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Like a phoenix from the ashes: the shopping centre of the future

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Ciao, Ahoj, Szia and Salut from Vienna!

MAXFIVE creates the perfect atmosphere at PENNY’s foreign branches

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Michael Tippl auf dem Kopf gestellt

Experience. Emotion. Success.

MAXFIVE looks at the world differently. Come share our view. Now.

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Meet the Food

Closing the gap between producer, product and consumer

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Food is the new pop

Three major hits will shape the year: hyperlocal, smart food and the objectification of food.

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As natural as it gets

This trend is set to have a significant impact on the food industry for some time to come: deprocessing.

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An excuse for pointless purchases

Brain researcher Kai Fehse on how advertising works on our brain and what are the processes that play out there

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The future of shopping

BILLA is a pioneer in Austria’s supermarket landscape in terms of innovation and computerisation.
The newly created online shop is its centrepiece.

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Wiener Wiesn Radio

MAXFIVE as your official Wiesen-Fest radio station

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Norbert Gavran

digital communication at the POS

MAXFIVE CEO Norbert Gavran about digital storytelling.

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For affective messages

Every business has its own unique identity and language. MAXFIVE gives you the right voice for it.

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„Retail-tainment“

When shopping becomes an experience

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Effective directions

Digital signage leads customers to where the special offers are waiting. Or sends information specifically to employees.

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One for all

The Bellbox is a unit developed by MAXFIVE for use at the POS

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Retail robots

A vision of automated retail

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Michel-Édouard Leclerc interviewed by radiomax

The marketplaces of the 21st century

How the French retail chain Leclerc wants to reinvent itself.

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Can you speak the language of digitalisation?

We are surrounded by digital products and services 24 hours a day. So now it’s time, once and for all, to explain what they can do. And where they come from.

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JP Williams

“It’s about design where one least expects it.“

The New York designer JP Williams on packaging.

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“Give people an olfactory home!“

One of the most widely known and best perfume makers in the world, Geza Schön, on the meaning of smells.

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Person using a digital checkout on a touchscreen. MTA New York City Transit / Marc A. Hermann

Stores of the future

Why we will soon also be purchasing digitally at the POS.

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Fresh Baguettes in the bakery section of Billa Corso

A good nose

Here’s how scent marketing works.

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Milkshakes von Black Tap Burger & Beer sind kunterbunt und kitschig. Perfekt für Instagram.

A promising format for success

Instagram is no longer just one amongst many marketing tools.

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virtual reality

Not really true

Virtual and augmented reality make almost anything possible. And shopping more exciting again.

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Yes, we are open

...and have been for 100 years!

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