Inhalt

Our customers

The power of the invisible

How scents cast a spell over us

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RAW SMELL

Like a phoenix from the ashes: the shopping centre of the future

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RAW TOUCH

An excuse for pointless purchases

Brain researcher Kai Fehse on how advertising works on our brain and what are the processes that play out there

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RAW HEAR

“Aha, so bricks-and-mortar retail isn’t quite dead after all”

We talk about the new big picture of retail.

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RAW TASTE