The borders between the online and offline worlds are blurring as our daily lives become increasingly digitalised. And Covid-19 can take a bow, since the virtual world just continued to get bigger and bigger during these days of lockdowns, distancing and curfews. Things that would have been scarcely imaginable only two years ago are already firmly ingrained in our day-to-day business interactions: such as meetings from our own breakfast tables. Wearing sweatpants. But it doesn’t matter, as no-one can see anyway.