Jingle all the way
We’re talking about a Kellogg ’s playlist to go with breakfast and a TUI travel playlist with the sounds of the South Seas while listeners are at work. Another highlight: how about a Gillette playlist as you get ready for the day? Ok, we take it you can see what we’re driving at! The idea behind it all: branding playlists that get that corporate message out there while establishing a direct connection with your brand’s target audiences – at precisely the right time. Adidas was one of the first labels to integrate company playlists into their brand campaigns – also introducing a web app to go with it: users add their location, favourite song, mood and how far they want to run, and hey presto, a ready-to-go playlist flashes up on their smartphone.