The following 5 trend fields come into question:
Shopping via QR code or voice control:
shopping in a diverse range of everyday situations.
A climbing wall in the store or AR games for children:
Shopping experiences are created with interaction and play.
Special online events such as Cyber Weeks,
Singles Days or Live Shopping motivate to buy online.
Individual shopping experiences are made possible
by personal consultation with experts, supported by new technologies.
We want to make sustainable shopping possible for our customers
and offer them unforgettable experiences at the same time.