1. Live shopping (aka live stream shopping)
The principle of live shopping has lots of parallels with teleshopping, a model whereby a presenter introduces products that can be bought during a television broadcast. But live shopping plays out via the company’s own website, apps and social platforms. Merchants like Amazon and Alibaba have also taken steps to integrate the new format. Live shopping formats are also much more interactive, as viewers can actively participate by adding comments, giving likes, taking part in polls and even asking questions in real time. On an engagement level, these interactions strengthen the bond between customers and the company while helping to deepen trust – transforming customers into brand ambassadors into the bargain.