The new station – the first fully-tailored radio solution for an electronics retailer in MAXFIVE’s history – accompanies customers while they shop, lets them know about product innovations and provides a source of inspiration while also creating a distinctive audio brand world that is perfectly aligned with MediaMarkt’s brand promise of “Experience What’s Possible”.

In addition to broadcasting in all 56 MediaMarkt stores, the station is also transmitted nationwide via DAB+ – a future-proof channel delivering crystal-clear quality, enabling the station to reach listeners beyond the stores: at home, on the go, or in the car.

Tech meets sound: the voice of modern brand communication

“We’ve connected with a strong partner in MediaMarkt – an industry leader with a clear brand identity,” says Michael Tippl, Managing Director of MAXFIVE. “This fresh new radio format further strengthens the position of their brand and marks a significant step in our development, particularly when it comes to aspects like DAB+ and retail experience.”

As part of an omnichannel strategy, Radio MediaMarkt brings the brand directly to listeners – effective, positively charged, and focused on information, music, and entertainment.

The sound of brand perception done right – on air and on point

At its core is a diverse and unique music mix: contemporary pop, carefully curated hits, exciting new artists, remixes, and the occasional surprise create a refreshingly different listening experience. All of which allows Radio MediaMarkt  to clearly differentiate from commercial radio while still remaining recognisable as a brand. Through targeted “dayparting”, the programme adapts flexibly to different times of the day, customer footfall, and seasonal highlights such as Christmas – ensuring a consistently cohesive, fully brand-aligned listening experience.

More than music: content with value

During the day, Radio MediaMarkt delivers engaging content: presenters share news from the world of technology, reveal home and lifestyle tips and tricks, highlight the latest trends for outdoor and on-the-go activities, and even give customers a turn on the microphone.

“Day-in, day-out, we deliver positive vibes, relevant tech topics and everyday inspiration,” says Claudia Herbst, Head of Programming. “Entertaining, credible and close to the audience – our presenters connect with listeners as equals. They tap into the latest home entertainment, household, mobility and sports trends, bringing technology to life for a broad audience.”

Staff-centred – the morning radio show

Broadcast before store opening hours, the exclusive morning show is a real highlight – it features motivating music, music requests, birthday greetings, news from HQ and interviews with executives. It motivates, shows appreciation, and boosts team spirit at the start of the day.

Driving sales

From a sales perspective, Radio MediaMarkt is a real asset. “Our radio content informs, inspires – and delivers targeted purchase impulses exactly where they matter, ” Michael Tippl explains.

MediaMarkt is well aware of this, as it creates new, high-quality placement opportunities for its brand partners directly at the interface between information and purchasing decisions for a tech-savvy target group. “For us, Radio MediaMarkt is the next logical step toward a holistic customer experience—and at the same time an economically relevant tool with sales potential,” says Jörg Bauer, Managing Director Sales and Marketing, MediaMarkt Austria.

And this new brand radio channel provides far more than background music: it’s a strategic tool for modern brand communication – close to people, effective at the POS, and audible in everyday life. A new sound that brings MediaMarkt’s spirit to life.

About MediaMarkt: Austria’s leading electronics retailer

MediaMarkt is Austria’s leading electronics retailer, offering a wide range of branded products, services, and digital solutions. The company has been inspiring customers with its cutting-edge technology for over 30 years – now at more than 50 locations nationwide. With a strong store network and a high-profile online presence, MediaMarkt combines the best of bricks-and-mortar retail with the digital world. The focus is on personalised support, smart services, and hands-on technology, true to the “Experience What’s Possible” brand promise. And now the company has set another milestone for a holistic shopping experience and innovative customer communication with new brand radio Radio MediaMarkt. For more information visit: www.mediamarkt.at