MAXFIVE Trendwatch

03. July 2025, MAXFIVE

Summer not only brings record-breaking temperatures, but also hot news from the world of innovation! Fancy cooling off? In the current issue of Trendwatch, we serve you the coolest trends that feel like a breath of fresh air.

When AI agents take over the internet

More and more AI agents are acting independently and changing the rules of the internet – soon, digital interfaces will no longer be designed for humans, but for machines. How can companies best prepare for this?
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Study on shopping behavior in Austria

What really makes consumers in Austria tick? The new study by Shopfully provides exciting answers and surprising trends relating to shopping behavior.
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Podcast instead of radio

Podcasts are more popular than ever among the younger generation and are increasingly replacing traditional radio in everyday life. What are the reasons behind this change and how is it transforming the audio landscape?
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Google Beam: WOW!

With Google Beam, Google is bringing us a new generation of video communication in which conversation partners appear three-dimensional and lifelike. How could this technology change meetings and personal conversations?
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Veo 3: AI-powered video production taken to a new level

Google's Veo 3 transforms text and images into high-quality videos that are almost indistinguishable from reality. Compared to its competitors, Veo 3 impresses with 4K video output, native audio generation, a possible video length of several minutes, and advanced camera instructions.
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The taste of the future

Artificial intelligence now analyzes huge amounts of data on taste, ingredients, and consumer behavior, helping to develop innovative and tailor-made foods—from plant-based burgers to trendy drinks.
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Scent marketing in 2033

The market for scent marketing is growing rapidly and is expected to reach $6.4 billion worldwide by 2033 – whether in cafés, shops, or restaurants: How do targeted aromas influence our purchasing decisions, and why are natural scents becoming increasingly popular?
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Events – between austerity measures and high tech

A global trend report shows that companies worldwide are increasingly focusing on larger, professionally organized events, placing particular emphasis on engagement and personal experiences. The report offers deep insights into the current state of the industry.
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The future isn’t a place that we’re going to. It’s a place that you get to create.

We want to help shape the future of retail. But what does that look like? We are always on the lookout for the latest trends, ideas, and best practices. We collect, evaluate, discuss, and develop them further, because we want to use creativity and the courage to innovate to create an emotional and holistic shopping experience in stores.

Let’s inspire & get in touch!
innovations@maxfive.com

Sources

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