Whether directly at the entrance, along walkways, or next to promotional items, digital screens are like shop windows in retail—dynamic, flexible, and attention-grabbing. They engage customers where purchasing decisions are made. And they do so quickly, purposefully, and in a visually impressive way.

More than just visible: advertising that adapts

The big advantage? In-store retail media is not only visible—it is controllable. In real time. Thanks to intelligent technologies such as artificial intelligence, edge computing, sensor technology, and beacons, advertising can be tailored to the location, target group, or even the weather. Sounds like the future? It’s already reality. When the temperature rises above 25 degrees, ice cream flavors and refreshing drinks automatically appear on the screens. When it cools down, the content is adjusted to reflect current topics.

Relevance, impact, and measurable success

Smart control ensures that brand messages are delivered at exactly the right moment, thereby increasing not only the relevance of the content but also its impact. For retailers, this creates an additional communication channel that both enhances the shopping experience and opens up new sales potential.

The evaluation is also impressive: precise reporting shows when and where content was played. This enables better planning, reliable key figures (such as reach or plays), and data-based optimizations for future campaigns. Because moving images stand out. They attract attention, stick in the memory, and help customers make purchasing decisions faster.

MAXFIVE makes it possible – smoothly and precisely

MAXFIVE handles technical coordination for BILLA: from installation and commissioning to ongoing content uploads – including some content created in-house. So everything runs smoothly. And the right thing appears at the right time in the right place.

In-store retail media is therefore much more than just a screen—it is a stage. For strong brands, for creative campaigns, and for a modern shopping experience that inspires customers.