Inhalt
Michel-Édouard Leclerc interviewed by radiomax
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The marketplaces of the 21st century

04. July 2017, MAXFIVE

How the French retail chain Leclerc wants to reinvent itself.

Thema:

Leclerc
Video

Founded in 1949, the French retail chain Leclerc doesn’t want to rest on its laurels – the current president, Michel-Édouard Leclerc, son of the founder, is thinking far ahead. He is currently involved in the future of retail, which needs varying concepts for its varying target groups, as he puts it. In addition, supermarkets need to become a market of enjoyment, completely networked and with flexible presentations for products.
To see in the video:
Michel-Édouard Leclerc, President of Leclerc
MAXFIVE Video production: concept, interviews, filming of mood images, post production

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