The following 5 trend fields come into question:
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Instant Shopping
Shopping via QR code or voice control:
shopping in a diverse range of everyday situations.
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Playful Stores
A climbing wall in the store or AR games for children:
Shopping experiences are created with interaction and play.
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Event Shopping
Special online events such as Cyber Weeks,
Singles Days or Live Shopping motivate to buy online.
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Curated Shopping
Individual shopping experiences are made possible
by personal consultation with experts, supported by new technologies.
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Blue Commerce
We want to make sustainable shopping possible for our customers
and offer them unforgettable experiences at the same time.