The following 5 trend fields come into question:
Instant Shopping
Shopping via QR code or voice control:
shopping in a diverse range of everyday situations.
Playful Stores
A climbing wall in the store or AR games for children:
Shopping experiences are created with interaction and play.
Event Shopping
Special online events such as Cyber Weeks,
Singles Days or Live Shopping motivate to buy online.
Curated Shopping
Individual shopping experiences are made possible
by personal consultation with experts, supported by new technologies.
Blue Commerce
We want to make sustainable shopping possible for our customers
and offer them unforgettable experiences at the same time.