Inhalt

With all senses: MAXFIVE turns 30

Cheers to that!

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Music has the power to lift the mood and influences the buying behavior.

Büroausschnitt mit einer Bilderreihe mit der Schrift ONAIR

The Radio Star is still alive

radio’s huge potential in our time

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Look at that: The special mission of MAXFIVE.

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Stay on top of the game: the retail trends for 2024

Create unique customer experiences with MAXFIVE as your sparring partner

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Train with the MAXFIVE professionals!

Level up with media, speech, and body language training

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Augmented reality in retail

Adding a new digital dimension to the shopping experience

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We successfully create visual shopping experiences.

Multisensory shopping experience: the MAXFIVE Showroom

In this way, we are making retail fit for the future in the long term.

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Playful Stores

Breathing fresh life into retail through playfulness.

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Manager and full-time dad

We focus on MAXimum flexibility and live by a family-friendly corporate culture

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AI -Music

AI Music: A swan song to music production as we know it?

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Social commerce sparks shopping revolution

How barriers are overcome and purchases are made even faster and easier.

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Shopping in stores must be an emotional experience.

Europe-wide WOW shopping experiences

With our international team, we operate in nine countries across Europe.

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MAXFIVE Start-up Scouting

Join forces with MAXFIVE and boost your business!

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Megatrend Metaverse

A network of the real and virtual world.

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The new MAXFIVE employer branding strategy

How MAXFIVE wants to attract future “Masters of WOW”

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MAXimum Possibilities

A visionary spirit, creativity and the courage to innovate are the keys to successful projects.

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Create fragrant memories at the POS.

Nudging & Sustainability

How we can give people a gentle nudge to help them make more sustainable decisions

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The MAXFIVE factor

Lets talks about career at MAXFIVE

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All good trends come in threes

What retail can look forward to over the next few years

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MAX Innovations brings the future to the POS

Shopping experiences for all FIVE senses

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Innovations at companies

A glimpse of the future?

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Happy customers and a full tills with music feel-good atmosphere.

To know or not to know

Why expertise is not enough on its own – we need to learn to pass it on

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Shopping with all FIVE senses!

Added value for the entire retail industry.

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Our vision - our story

Only those that follow their own path will never be overtaken.

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Radio Max becomes the full-service company MAXFIVE

Say hello to multisensuality!

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Mood booster

People want to listen to music!

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Free samples attract customers and entice them to buy.

Touchscreen tables

Because everyone can simply put up posters and employ sales staff.

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Hungry for something new?

The new podcast from PENNYlive

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It´s all about scent, Baby!

The sensational secret behind scent

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It's a game.

Gaming in the name of... increased sales

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Biene auf Blüte

It’s a gift!

Win customers with free samples.

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We make the stationary POS palatable again.

Hybrid-Events

Covid-19 phenomenon or here to stay?

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Digital retail applications

...lead to unplanned spontaneous purchases.

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The height of good taste

Or: what a sack of potatoes has to do with karma.

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Rádió PENNY FM on air!

Now we got some hot stuff for your ears - in Hungarian.

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Always well informed

5 years Radio Lagerhaus

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POS messages are digitally, visually and strategically designed for fast times.

Kopfhöhrer hängen an einer Wand

Musical cash points

The right music sells more.

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Future Food

A paradigm shift

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Are digitalised stores the future?

Online retail, of all things, might just be the very thing to prevent many bricks-and-mortar stores from going to the wall.

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Sensory Branding

Or why we really end up selecting that particular product.

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The power of the invisible

How scents cast a spell over us

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We use the right personalities on the POS to increase the customer retention.

Where your personal wellbeing takes centre stage!

A podcast that address a wide range of of health questions produced by MAXFIVE

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The future of food

You are what you eat

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Song: Everyday Hero

MAXFIVE has been busy composing, singing and producing a special song of praise!

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MAXFIVE Fusion

The cocktail for all five senses.

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Let there be light!

How light influences (consumer) behaviour

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With corporate scent to more sales.

Footwear El Dorado

Appreciation of people and natural forms is precisely what sets legero united apart from the rest

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Podcast hype

Flash in the pan or media-landscape revolution?

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Create your own playlist.

Always one beat ahead of the competition

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Too much of a good thing

Ideas for a responsible approach to foodstuffs

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I am Beethoven

This year "The Unfinished Symphony" will be finished with artificial intelligence.

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“Aha, so bricks-and-mortar retail isn’t quite dead after all”

We talk about the new big picture of retail.

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Good business

From POS to POC: how to make customer loyalty work.

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Listen up...

In the future. Radio stations will continue to make people sit up and listen.

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Viva la Retailution!

brave new shopping world

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Like a phoenix from the ashes: the shopping centre of the future

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Ciao, Ahoj, Szia and Salut from Vienna!

MAXFIVE creates the perfect atmosphere at PENNY’s foreign branches

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Michael Tippl auf dem Kopf gestellt

Experience. Emotion. Success.

MAXFIVE looks at the world differently. Come share our view. Now.

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Meet the Food

Closing the gap between producer, product and consumer

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Food is the new pop

Three major hits will shape the year: hyperlocal, smart food and the objectification of food.

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As natural as it gets

This trend is set to have a significant impact on the food industry for some time to come: deprocessing.

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An excuse for pointless purchases

Brain researcher Kai Fehse on how advertising works on our brain and what are the processes that play out there

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The future of shopping

BILLA is a pioneer in Austria’s supermarket landscape in terms of innovation and computerisation.
The newly created online shop is its centrepiece.

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Wiener Wiesn Radio

MAXFIVE as your official Wiesen-Fest radio station

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Norbert Gavran

digital communication at the POS

MAXFIVE CEO Norbert Gavran about digital storytelling.

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For affective messages

Every business has its own unique identity and language. MAXFIVE gives you the right voice for it.

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„Retail-tainment“

When shopping becomes an experience

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Effective directions

Digital signage leads customers to where the special offers are waiting. Or sends information specifically to employees.

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One for all

The Bellbox is a unit developed by MAXFIVE for use at the POS

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Retail robots

A vision of automated retail

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Michel-Édouard Leclerc interviewed by radiomax

The marketplaces of the 21st century

How the French retail chain Leclerc wants to reinvent itself.

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Can you speak the language of digitalisation?

We are surrounded by digital products and services 24 hours a day. So now it’s time, once and for all, to explain what they can do. And where they come from.

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JP Williams

“It’s about design where one least expects it.“

The New York designer JP Williams on packaging.

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“Give people an olfactory home!“

One of the most widely known and best perfume makers in the world, Geza Schön, on the meaning of smells.

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Person using a digital checkout on a touchscreen. MTA New York City Transit / Marc A. Hermann

Stores of the future

Why we will soon also be purchasing digitally at the POS.

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Fresh Baguettes in the bakery section of Billa Corso

A good nose

Here’s how scent marketing works.

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Milkshakes von Black Tap Burger & Beer sind kunterbunt und kitschig. Perfekt für Instagram.

A promising format for success

Instagram is no longer just one amongst many marketing tools.

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virtual reality

Not really true

Virtual and augmented reality make almost anything possible. And shopping more exciting again.

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Yes, we are open

...and have been for 100 years!

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